NEW! Golden Beige by Calura Permanent

You asked, we listened! Achieve your sun kissed, expensive blondes
with the new ‚Äď36/GV series

Artists

Mallory

@malloryje

Martina Nicholas

@4allcurlkind

Jladner

@itsmrjladner

LOOKS

Sandy Blonde by @itsmrjladner

Before:

After:

Formulas:

Step 1: 30 Foils, high contrast placement technique, lighten using Blacklight Extra Blonde with Blacklight Smart Developer 20 Vol (6%) with of Smart Concentrate.

Step 2: Paint the base with Calura Permanent 7-36/7GV with Calura Developer 10 Vol (3%)

Step 3: Paint face frame with Calura Permanent 10-36/10GV with Calura Developer 20 Vol (6%)

Step 4: Global mid to end application using Calura Permanent 9-36/9GV with Calura Developer 20 Vol (6%)

Sunflower Blonde by @itsmrjladner

Before:

After:

Formulas

Step 1: Cobra Balayage Technique, lighten using Extra Blonde with Blacklight Smart Developer 30 Vol (9%) with Smart Concentrate.

Step 2: Paint Crown of the head with Calura Permanent 7-36/7GV with Calura Developer 20 Vol (6%)

Step 3: Melted mids to Ends painted with Calura Permanent 9-36/9GV with Calura Developer 20 Vol (6%)

Sunlight Blonde by @itsmrjladner

Before:

After:

Formulas

Step 1: Lighten using Blacklight Extra Blonde with Blacklight Smart Developer 10 Vol (3%) with Smart Concentrate.

Step 2: Face frame a toned using Calura Permanent 10-36/10GV with Calura Developer 20 Vol (6%)

Step 3: Remaining hair toned using Calura Permanent 9-36/9GV with Calura Developer 20 Vol (6%)

Butter Blonde by Martina @4allcurlkind

Before:

After:

Formulas

Step 1: Equal parts Calura Permanent 8-36/8GV + 9-36/9GV with Calura Developer 20 Vol (6%)

Dandelion Blonde by Mallory @malloryje

Before:

After:

Formulas

Step 1: Highlights using Blacklight Cool Toned Blonde with Blacklight Smart 30 Vol (9%) developer

Step 2: Tone using Calura Permanent 10-36/10GV + 0.25g 9-36/9GV with Calura Permanent 20 Vol (6%)

Social Media Schedule

IG LIVE:

March 9th, 2023 @2PM EST (11AM PST)
@itsmrjladner x @4allcurlkind x @malloryje

IG Takeovers:

March 7th, 2023 @a.hairpower
March 11th, 2023 @marina.hairstylist
March 28th, 2023 @4allcurlkind
March 29th, 2023 @malloryje
March 30th, 2023 @itsmrjladner

Follow Along

Classes

New! Golden Beige Formulation

March 27th, 2023 | 1PM EST

Register

Blogs