Discover the revolutionary permanent shine exothermic hair colour by Oligo Professionnel. Its unique formula featuring the exclusive exothermic technology offers unparalleled, radiant shine. The Calura exothermic system is an innovative technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature opening the cuticle gently to achieve desired results.
Calura is reliable, predictable and revolutionary!
Benefits of Calura Permanent Shine
Organic Essences + Keratin
100% White Hair Coverage Series
Free from Ammonia, PPD
Organic Avocado Oil
Natural properties protect against free radicals. Treats the hair fiber. Properties of hydration and porosity equalizer.
Organic Pomegranate Seed Oil
Antioxidant that helps distribute the pigments uniformly within the cortex. Contributes to the longevity of colour and provides ultimate shine.
Organic Evening Primrose Oil
Protects the hair and scalp. Helps keep moisture inside the cortex.
Organic Shea Butter
Anti-inflammatory and antibacterial. Improves shine and overall appearance of hair. Protects hair against hot styling tools and chemical treatments.
TRENDS with CALURA
BY JLadner - Oligo Professionnel Chief Brand Ambassador - @itsmrjladner
Goal: To create a beautiful dimensional brunette that is low maintenance while looking expensive.
Step 1: Hair Pops
15 Foil Placement Lightening technique using Blacklight Cool Toned Blonde Lightener with 20 Vol (6%) Blacklight Smart Developer with Smart Concentrate.
Step 2: Create Depth
As the foils are processing, create lower lights by painting Calura Permanent 6-318/6GAB with Calura Permanent Developer 20 Vol (6%) with Smart Concentrate. Allow to process for 30 minutes.
Step 3: Tone
Once your foils are done processing, tone using Calura Permanent 8-318/ 8GAB and Calura Demi-Effect Developer lotion. Allow to process for 10 minutes
Goal: Fill her copper and create a shiny and low maintenance brunette.
Create this look: Calura Permanent 5-4/5G, Calura Permanent 4-13/4AG
Step 1: Fill
Filling the mid to ends using Calura Permanent 5-4/5G Calura Demi Effect Developer with Smart Concentrate. Let process for 15 minutes.
Step 2: Overlay
Apply Globally Calura Permanent Matte 4-13/4AG with Calura 20 Vol (6%) Let process for 30 minutes
Goal: To cancel any tones from the red family (in this case pink!) while also covering white hair from the guest's re-growth.
Create this look: Calura Permanent 3 Intense Neutral, Calura Permanent 2 Neutral, Calura Permanent 4Neutral and Calura Permanent Matte 4-13/4AG.
Step 1: White Hair Coverage Apply on re-growth equal parts Calura Permanent 3 Intense Neutral and 2 Neutral with Calura Permanent 20 Vol (6%) with Smart Concentrate. Let process for 40-45 minutes.
Step 2: Cancel the Pink
Apply Globally, 30oz. Calura Permanent 4Neutral and 20oz. Calura Permanent 4-13/4AG with Calura Demi Effect Developer. Let process for 30 minutes.
Lift without Lightener
Goal: Create a subtle, yet dimensional brunette without using any lightener. This is perfect for those brunette guests who are afraid to touch the lightener! Create a great natural and low maintenance look!
Create this look: Calura Permanent 12-16/12AV.
Step 1: Section & Lift
Hair was sectioned to have some of her hair left natural and other parts painted with Calura Permanent 12-16/12AV with Calura Developer 30 Vol (9%) with Smart Concentrate. Allow process up to 60 minutes.
Goal: It’s time to explore the reds and coppers of Calura Permanent by taking this guest to a rich and warm brunette!
Create this look: Calura Permanent 6-7/6M, Calura Permanent 6-34/6GK
Step 1: Cobra
Jladner Cobra balayage technique to lighten using 15oz. Blacklight Extra Blonde and 15oz. Blacklight Balayage Clay with Blacklight Smart Developer 30 Vol. (9%) with Smart Concentrate.
Allow process up to desired level of lift.
Step 2: Global Application
Global application, equal parts with Calura Permanent 6-7/6M and 6-34/6GK and Calura Demi-Effect Developer lotion. Allow to process for 10 minutes.
Blonde to Copper
Goal: It’s time to take your blondes to a beautiful, rich and dimensional copper that is natural and expensive looking.
Create this look: Calura Permanent 6-318/6GAB | Calura Permanent 6-34/6GK | Calura Permanent 8-34/8GK.
Step 1: Crown of the head
The crown of the head was painted with equal parts of Calura Permanent 6-318/6GAB and Calura Permanent 6-34/6GK with Calura Permanent Developer 10 Vol (3%) with Smart Concentrate. Allow to process for 30 minutes.
Step 2: Melted
Mid to ends was melted with Calura Permanent 8-34/8GK with Calura Permanent Developer 20 Vol (6%) with Smart Concentrate. Allow to process for 30 minutes
White Hair Coverage + Lift
Goal: We wanted to lift her darker hair without lightener, while covering her white hair to create a beautiful warm golden blonde.
Create this look: Calura Permanent 12-6/12V, Calura Permanent 10 Neutral
Step 1: The Base
To achieve the ideal canvas to create a warm and rich blonde, we first lifted her with Calura Permanent Pure Blondes 12-6/12V and Calura Developer 40 Vol (12%) with Smart Concentrate.
Step 2: Golden Blonde
Apply Calura Permanent 10 Neutral with Calura 30 Vol (9%) Process for 50 minutes.