SUN KISSED WITH CALURA PERMANENT

Our popular Golden Beige –36/GV series in Calura Gloss is now available in Calura Permanent Shine Hair Colour!

Make sure you get the box to receive the shade selector sheet for this new series!

Kit includes:
  • 2 x 10-36/10GV, 60 ML
  • 2 x 9-36/9GV, 60 ML
  • 2 x 8-36/8GV, 60 ML
  • 2 x 7-36/7GV, 60 ML
  • 1 x CALURA DEVELOPER 20 VOL. (6%), 1 L
  • 1 x SHADE SELECTOR SHEET

NEW! Golden Beige by Calura Permanent

You asked, we listened! Achieve your sun kissed, expensive blondes
with the new –36/GV series

Artists

Mallory

@malloryje

Martina Nicholas

@4allcurlkind

Jladner

@itsmrjladner

LOOKS

Sandy Blonde by @itsmrjladner

Before:

After:

Formulas:

Step 1: 30 Foils, high contrast placement technique, lighten using Blacklight Extra Blonde with Blacklight Smart Developer 20 Vol (6%) with of Smart Concentrate.

Step 2: Paint the base with Calura Permanent 7-36/7GV with Calura Developer 10 Vol (3%)

Step 3: Paint face frame with Calura Permanent 10-36/10GV with Calura Developer 20 Vol (6%)

Step 4: Global mid to end application using Calura Permanent 9-36/9GV with Calura Developer 20 Vol (6%)

Sunflower Blonde by @itsmrjladner

Before:

After:

Formulas

Step 1: Cobra Balayage Technique, lighten using Extra Blonde with Blacklight Smart Developer 30 Vol (9%) with Smart Concentrate.

Step 2: Paint Crown of the head with Calura Permanent 7-36/7GV with Calura Developer 20 Vol (6%)

Step 3: Melted mids to Ends painted with Calura Permanent 9-36/9GV with Calura Developer 20 Vol (6%)

Sunlight Blonde by @itsmrjladner

Before:

After:

Formulas

Step 1: Lighten using Blacklight Extra Blonde with Blacklight Smart Developer 10 Vol (3%) with Smart Concentrate.

Step 2: Face frame a toned using Calura Permanent 10-36/10GV with Calura Developer 20 Vol (6%)

Step 3: Remaining hair toned using Calura Permanent 9-36/9GV with Calura Developer 20 Vol (6%)

Butter Blonde by Martina @4allcurlkind

Before:

After:

Formulas

Step 1: Equal parts Calura Permanent 8-36/8GV + 9-36/9GV with Calura Developer 20 Vol (6%)

Dandelion Blonde by Mallory @malloryje

Before:

After:

Formulas

Step 1: Highlights using Blacklight Cool Toned Blonde with Blacklight Smart 30 Vol (9%) developer

Step 2: Tone using Calura Permanent 10-36/10GV + 0.25g 9-36/9GV with Calura Permanent 20 Vol (6%)

Social Media Schedule

IG LIVE:

March 9th, 2023 @2PM EST (11AM PST)
@itsmrjladner x @4allcurlkind x @malloryje

IG Takeovers:

March 7th, 2023 @a.hairpower
March 11th, 2023 @marina.hairstylist
March 28th, 2023 @4allcurlkind
March 29th, 2023 @malloryje
March 30th, 2023 @itsmrjladner

Follow Along

Classes

New! Golden Beige Formulation

March 27th, 2023 | 1PM EST

Register

Blogs